As a Contract Graphic Designer at Tractorbeam, I played a pivotal role in developing and executing content for Localite, a lifestyle publication. My responsibilities included ideating, designing, and publishing a range of digital assets, from WordPress pages to Instagram graphics. I meticulously followed the brand’s style guide to ensure consistency across all platforms, creating engaging visuals that enhanced the publication’s presence in its key markets. My work involved close collaboration with the Localite editor-in-chief and Tractorbeam’s digital marketing team, allowing me to contribute to the publication’s strategic objectives and overall branding efforts.

In addition to crafting visual content, I was responsible for producing Instagram stories and monthly newsletters via Mailchimp, tailored to each market Localite serves. I focused on developing graphics that resonated with the target audience, driving engagement and expanding the brand’s reach. Throughout the contract, I managed my tasks efficiently, adhering to deadlines and project frameworks, while also maintaining open communication with client stakeholders. My role required a blend of creative innovation and technical proficiency, ensuring that all content not only met but exceeded expectations.