For our B2B campaign, our team focused on Wrike, a project management tool designed to streamline workflows for businesses. By using relatable, tongue-in-cheek headlines like “They think it’s so you don’t have to work overtime. You know it’s so you don’t have to pay them overtime,” we’re aiming to appeal directly to CEOs and company influencers. Our campaign’s tagline, “Micromanage Efficiently,” encapsulates Wrike’s promise of boosting productivity while reducing the need for constant supervision. In addition to print ads, we incorporated a trade show banner, strategically crafted to grab attention and reinforce Wrike’s value as a comprehensive solution for overseeing projects from one place.