Art director based in the United States, working across branding and campaigns. My work explores the space between research and creativity, transforming insight into visually driven, concept-led design systems.

I approach media planning as a storytelling tool rather than a placement exercise. By considering platform, audience behavior, and context, I help determine where and how a message should live to create the strongest impact. The goal is to guide attention thoughtfully and ensure creative work reaches people in moments that feel natural and relevant.