Protect Black Motherhood.
"Sixty percent of medical students believe Black people have thicker skin than White people. Black women are three times more likely than White women to die during childbirth. Black Mamas Matter Alliance fights racial stereotypes in the medical field through education and advocacy."
Won Silver ADDY Award from the Oklahoma American Advertising Federation Our “Protect Black Motherhood” campaign for Black Mamas Matter Alliance (BMMA) aims to raise awareness and challenge harmful stereotypes in the medical field that contribute to alarming disparities in Black maternal health. In alignment with BMMA’s mission to advocate, drive research, build power, and shift culture for Black maternal health, rights, and justice, we focused on addressing prevalent misinformation still taught in medical education. I collaborated closely with a copywriter to develop impactful messaging, including a powerful poster featuring the statement, “60,000 medical students think I have thick skin. Not thick enough to guarantee I survive my c-section,” which confronts the dangerous misconception that Black women can tolerate more pain, underscoring the life-threatening consequences of such biases.
Client
Black Mamas Matter Alliance
Year
2024
Timeline
2 Weeks
Contributors
Chelsea Rose and Sydney-Aerin Simpson
Role
Concept Development, Visual Storytelling, Campaign Execution, Art Directoin
Protect Black Motherhood.
"Sixty percent of medical students believe Black people have thicker skin than White people. Black women are three times more likely than White women to die during childbirth. Black Mamas Matter Alliance fights racial stereotypes in the medical field through education and advocacy."
Won Silver ADDY Award from the Oklahoma American Advertising Federation Our “Protect Black Motherhood” campaign for Black Mamas Matter Alliance (BMMA) aims to raise awareness and challenge harmful stereotypes in the medical field that contribute to alarming disparities in Black maternal health. In alignment with BMMA’s mission to advocate, drive research, build power, and shift culture for Black maternal health, rights, and justice, we focused on addressing prevalent misinformation still taught in medical education. I collaborated closely with a copywriter to develop impactful messaging, including a powerful poster featuring the statement, “60,000 medical students think I have thick skin. Not thick enough to guarantee I survive my c-section,” which confronts the dangerous misconception that Black women can tolerate more pain, underscoring the life-threatening consequences of such biases.
Client
Black Mamas Matter Alliance
Year
2024
Timeline
2 Weeks
Contributors
Chelsea Rose and Sydney-Aerin Simpson
Role
Concept Development, Visual Storytelling, Campaign Execution, Art Directoin
