Wild Orchard Brew

Wild Orchard Brew is a conceptual cider brand created for the Brief Club brief, built around the spirit of untamed orchards, bonfire nights, and bold flavor. Inspired by the idea that cider should feel adventurous rather than traditional, the project explores how branding can create an entire world around a product through identity design, packaging, social content, and storytelling. With a visual system rooted in rustic Americana and modern craft beverage culture, Wild Orchard Brew became an opportunity to showcase my approach to building brands that feel immersive, memorable, and full of personality.