Route 66

Built for the upcoming Route 66 Centennial, this integrated campaign targets Millennials looking for their next nostalgic yet adventurous vacation. The creative strategy bridges the gap between historical significance and modern roadside charm, inviting travelers to step out of their comfort zones and experience "a day in the life of locals." Adhering strictly to official Travel Oklahoma brand guidelines, the campaign blends a grand, quirky tone with data-driven metrics to drive domestic tourism straight to the heart of the Mother Road.