Marlow and Fig

This project was an exercise in something a little different from my other identity work: instead of building a brand from the ground up, I stepped into an existing one. Working within Marlow & Fig’s established guidelines, an artisan jam and preserves shop with a warm, orchard-inspired identity, I extended their look and voice to announce a new seasonal flavor. The project spans an email promo module, an Instagram Story template, and in-store window signage, all designed to feel unmistakably like the same brand whether someone encountered it in their inbox, on their phone, or walking past the shop. It was a good reminder that consistency is its own kind of creativity: the challenge wasn’t inventing something new, it was making sure every touchpoint stayed true to a voice and visual system that already existed.