AFROPOP

My Afropop campaign explores how authentic storytelling shapes the way consumers connect with modern brands. Centered around AfroPop, a culturally inspired sparkling beverage brand, this master’s project examines how narratives rooted in heritage, community, and identity influence consumer attitudes and purchase intentions. Through research on brand authenticity, cultural storytelling, and emotional engagement, the project highlights the growing importance of meaningful brand experiences in today’s digital landscape and how storytelling can transform products into cultural connection points.